The ocean is knocking at your door! Fill your decor with sandy tones and sea-inspired shades to create a down-by-the-seashore atmosphere you can relax in from dawn till dusk.
New Swimsuits
Let your summer self out to frolic in cool new textures, trendy colours, natural prints, and need-now styles.
T-Shirts and Shorts
It's a match!
The two lovebirds in question? You and our latest drops.
Colourize Your Exercise
High-octane hues are hitting their stride in our exclusive activewear wardrobe.
Pulled straight out of a bedtime story, this piece's delicate flowers will cast a sleeping spell over you and turn your bedroom into a magical realm where dreams really do come true.
Summer Escape
Bright patterns on light materials and vivid hues on chic silhouettes—inspiring outfits to help you get away from it all for a while. Embark on a colourful, summery adventure.
Garment-Dyed
Sweatshirt
The subtle shades hit differently thanks to irregular colour variations that give off an unpretentious air.
The ultimate summer cocktail? A perfectly proportioned mix of sunny shades and tropical prints taken from head to toe.
Weddings and Special Occasions
Got an event coming up? We've got the perfect outfits
to help you look the part for that special moment.
Deckchair stripes and a relaxed, king-size fit for kicking back, retro-style.
Sunday, June 19
Dad deserves a break. Help him relax in style with the breezy comfort of linen in a fresh ecru white.
Barely There
With their imperceptible seams, these comfy baby ribbed co-ords are as close as you can get to a second skin.
The visual language of sports channels aesthetic optimism
this season, using its pieces' brilliant colours and technical details to convey the avant-garde vision of Yohji Yamamoto
and adidas.
Our dedicated team has been working hard to bring you unique, inspiring, and often exclusive creations for summer so that you can make the most of the great outdoors.
Go big for the big moment: prom is happening this year.
Get ready to go all out.
Vibrant looks in confident, saturated tones.
The Alt Crowd
Looks that stand apart and stand out.
Our Top Trending Categories
Our Unique Zones
A space that highlights sustainable actions and initiatives and illustrates what makes up Simons' identity: style, accessibility, and service.
Recycled fibres are one of the best solutions for countering the disposal of waste by landfill or incineration because they are obtained by transforming waste that has been meticulously sorted and processed so that it can be reused.
Recycling synthetic fibres eliminates the need to extract new fossil resources, while recycling natural fibres cuts down on high-energy-consumption production cycles.
Standard of the Month
Recycled Fibres
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