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In 1983 Franco Moschino founded the Italian label bearing his name. On the fringe of codes, he was inspired by surrealism and pop art for his collections and, with a sense of humour and irony, “rejected fashion diktats”. He died in 1994. The artistic direction is today managed by Jeremy Scott whose mandate is to to keep the iconoclastic heritage of the Italian fashion house alive, which he does with panache.

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