1. Use of Personal Information
Personal Information means any information, including Sensitive Data, that is about an identified or identifiable individual, received or derived by Simons and recorded in any form. Personal Information remains personal, even if it is otherwise public. Personal Information does not include information that was modified or sanitized so that it can no longer be used to directly or indirectly identify an individual (anonymous personal information).
You can browse in our stores or on our Website without giving us any personal information. However, with your consent or if a law requires us or allows us to, we may collect, use, store, and transfer the following kinds of personal information about you:
• Aggregated information
• Contact information
• Employment information
• Financial information
• Identity information
• Marketing and communications information
• Purchase history
• Security footage
• Technical information
If we happen to collect, use, store, or transfer your personal information, we would only do so for one of the following purposes:
(A) To enable you to make a purchase, return a purchase, or exchange an item
You do not have to provide us with any personal information when you purchase products and services for cash at one of our stores. If you use a debit or credit card for any of your purchases, we collect your debit or credit card-related information and signature (in-store only) for the purposes of processing and administering your payment. For purchases made on our Website, we also collect your billing and shipping address, telephone address, email address, and gift message (if provided) in order to deliver the products you ordered. We may also collect optional information such as your date of birth, which we use to send you a birthday greeting.
When you return or exchange previously purchased merchandise in one of our stores, you may be asked to give your name, address, and phone number. We collect this information to administer our loss prevention program, including to help detect and prevent fraud. For merchandise returns where a customer receives a refund on a debit or credit card, we will collect and use debit and credit-related information to process and administer the refund transaction.
Type of personal information collected: contact, financial, and identity information
(B) To support our marketing/advertising efforts
When you sign up to receive our newsletter, catalogue, or other promotional communications via mail or email, we may collect personal information like your first and last name, email and/or mailing address (depending on the method of delivery), and interests in order to provide you with the service you requested.
We will contact you only if you want us to. You are free to choose at any time not to receive our promotional communications by clicking the “Unsubscribe” button that appears at the bottom of our emails or by contacting us as set out in the “Unsubscribe” section below.
When you enter a contest, participate in a promotion, or respond to one of our surveys, we may collect your name, address, phone number, and email address. We use this information to administer your participation in the contest or promotion and, for surveys, to understand our customers and enhance our product and service offerings, promotions, and events. At the time you are entering the contest, promotion, or survey, we may ask your permission to send you future marketing information from Simons or its marketing partners. To withdraw your consent for such communications, please contact us as set out in the “Unsubscribe” section below.
Type of personal information collected: contact, identity, and marketing and communications information
(C) To register on our Websites
Some of the features available on our Website (such as the wish list and address book) may require you to register. When you register, we collect your first and last name, email address, and a password you select in order to provide and otherwise administer the service you requested. At the time you register online, we may ask your permission to send you future marketing information from Simons or its marketing partners. To withdraw your consent for such communications, contact us as set out in the “Unsubscribe” section below.
The “Send to a Friend” and similar features on our Website allow you to send emails to others. This feature requires you to submit your name and email address, as well as the recipient's name and email address. We do not use the information submitted in these circumstances for any other purpose without your consent or the consent of the email recipient.
Type of personal information collected: contact and identity information
(D) To respond to your requests, and to communicate information with you at your request
When you submit a comment or question to customer service via email or our live chat, or when you visit a customer service desk at one of our stores, we may collect personal information like your name, email or mailing address, and/or a phone number in order to respond to your comment or question. We also collect various types of information that you provide in order to allow us to answer your question.
Type of personal information collected: contact, identity, and marketing and communications information
(E) To improve the performance of level of service and the content of our Website
We may collect information about you and your use of our Website via technical means, such as cookies, webpage counters, and other analytics tools. This may include your IP address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website. We use this as necessary to administer and improve our Website and its content, to ensure it operates effectively and securely, and to develop our business and inform our marketing strategy. We may also create aggregate statistical data from that information (for instance, overall numbers of website visitors) that is not personal information about you.
We, or other advertisers, may also use this information to serve advertisements to you. Where those adverts are targeted, this may involve using Website information and information we (or our advertisers working on our behalf) have obtained from other entities. This won't include information like your name or contact details. Where our adverts are displayed to you using your information, said information is used as necessary for our legitimate interests in marketing to you.
Type of personal information collected: aggregated, contact, identity, marketing and communications, and technical information; purchase history
(F) To recruit employees
We may advertise employment opportunities on our Website. In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar materials). We use this information to process and respond to your application for employment or related inquiry.
Type of personal information collected: contact, employment, and identity information
(G) To prevent or detect crime, protect our business and Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting)
We may process your personal information, including your purchase history, financial information, CCTV footage, and any police report, in order to investigate any suspected crime in relation to any of our assets.
This includes the rendering of decisions based exclusively on the automated processing of your personal information in the context of payment by credit card. To help prevent crime and minimize losses to our business, we use services provided by third parties (e.g., Riskified Inc.) to automatically notify us or block any purchase or return transaction that is suspected of being fraudulent or abusive.
Type of personal information collected: contact, financial, identity, and technical information; purchase history and security footage