Welcome to the space where we highlight our sustainable actions and initiatives and shine a light on the cornerstones of our identity:
style, accessibility, and service.
Standard of the Month
Organic Cotton
Grown according to agricultural standards that ban the use of genetically modified seeds and minimize the use of harmful pesticides and chemical fertilizers, organic cotton has many advantages when compared to conventional cotton:
- It improves the condition of the soil
- It results in better water quality and local biodiversity
- It significantly reduces the depletion of resources like water
Organic farming helps to protect the planet and people's health by reducing the exposure of produce to toxic chemicals, which can work their way into the air, water, and even our food chain.
Vision Basics in Organic Cotton
The right cuts, colours, and details. But most importantly, the right material.
When it comes to refreshing your basics, eco-friendly is the way to go.
Our Sustainability Standards
We have items in all of our zones that fit Vision requirements so you can shop your values, whatever your style.
Working Together for the Planet
In honour of Earth Day and the second anniversary of our Vision program, we wanted to hear from our design, buying, and supply teams because without them, this large-scale environmental project would not exist!
The Design Team
Role
To design each of every one of the unique pieces in our exclusive collections.
Vision Mission
Integrate alternative and more sustainable solutions into their designs to make the final products as sustainable as possible.
Outstanding Achievement
The collaboration with REPREVE®, which has recycled over 1.4 million plastic bottles.
The Supply Team
Role
Handle the development and quality control of exclusive products and work directly with suppliers.
Vision Mission
Obtain certifications and find fabric manufacturers and suppliers with sustainable solutions and innovative ideas.
Outstanding Achievement
The partnership with the non-profit organization Canopy to help protect old-growth and endangered forests.
The Buying Team
Role
See the big picture for our entire assortment and decide what will be in each product category.
Vision Mission
Source innovative textile suppliers, develop sustainable materials for our exclusive collections, and bring in brands that are committed to environmental causes that meet Vision's requirements.
Outstanding Achievement
“I'm proud of the dialogue we have with our customers. We've developed a kind of sixth sense for knowing what they want. We really appreciate and value all the hard work that our buyers and designers do.”
Peter Simons, Chief Merchant
Got old tights?
Recycle them!
Simons is taking part in the Swedish Stockings recycling club, which collects hosiery and upcycles it into furniture. Look for the boxes in our Miiyu departments where you can drop off your used or unused nylons: we accept all colours and brands!
Urban Hives on Our Rooftops
For four years now, we've been involved in saving the bees, the busy workers who play a crucial role in maintaining biodiversity.
Each year, in collaboration with Alvéole, we harvest the fruits of their labour: honey! To help you savour their hard work, we've created gourmet boxes. Visit us in store to pick one up.
Do you have reusable bags?
Plan to bring them with you on your next visit to the store.
This small act goes a long way in helping us with our environmental efforts!
One Piece at a Time!
You'll find our specially marked green tags attached to the products.
Discover the sustainability standards that explain how the item's features meet Vision's requirements.
Turn the tag over to learn more about these sustainability standards.
Did you know? Our tags are made with recycled and recyclable materials and are printed with soy ink!