It was during the dreariest months of winter, while we were holding our breaths for better weather, that the idea for our spring campaign first came to life. Over the weeks, it simmered in our minds and grew in our hearts before slowly starting to take shape. Despite today's unstable situation, despite the measures that are sometimes (often) difficult to accept, despite the unknown that still clouds our future, we have decided to bring a bit of hope to our fashion season. Yes, we're opting to be optimistic!

It has rarely been more difficult to know what tomorrow will bring and we know that the everyday is far from easy. We remain very sensitive to what you are going through, dear community. Like you, we're experiencing a flood of emotions. While we may feel powerless faced with this exceptional situation, there's one thing that we can do to brighten this bleak period as much as possible: send some hope in your direction!

Over the past months, the word freedom has taken on a new meaning for each of us. While its boundaries have been somewhat redrawn, some of its other aspects remain unchanged: the freedom to grow, think, laugh, cry, thrive, take flight, and dream big!