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REGENERATIVE COTTON DENIM

Heal rather than destroy; regenerate rather than reduce.

Le denim de coton régénérateur chez Simons |  Regenerative cotton denim at Simons

WHAT IS REGENERATIVE AGRICULTURE?

CO2 SEQUESTRATION

BETTER WATER RETENTION

SOCIAL RESPONSIBILITY

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Biodiversity
Ground

Regenerative agriculture is a holistic approach to farming that takes into account the complexity, richness, and importance of the land. The practices echo the environment's natural cycles in order to improve biodiversity and soil fertility.

The soil is then able to sequester carbon and significantly reduce CO2 emissions. It also greatly improves water retention, so farmers can rely solely on rainwater to water their crops.1

This type of farming also has major benefits for agricultural workers and local communities.

THE COLLECTION

By using regenerative cotton to make denim products, we're able to offer trendy, eco-friendly pieces that you'll love to wear again and again over the years. In their own way, these pieces are shaping the fashion of today and tomorrow by encouraging preservation efforts and giving back to the planet.

Denim de coton régénérateur chez Simons | Regenerative cotton denim at Simons
Le 31 exclusive

Medium blue jean

$99.00
Denim de coton régénérateur chez Simons | Regenerative cotton denim at Simons
Twik exclusive

Accent stitching indigo wide-leg jean

$99.00
$39.95
Save 55%
Denim de coton régénérateur chez Simons | Regenerative cotton denim at Simons
Contemporaine exclusive

Medium blue wide-leg jean

$99.00
Denim de coton régénérateur chez Simons | Regenerative cotton denim at Simons
Icône exclusive

Centre slit medium blue denim maxi skirt

$99.00
$69.95
Save 25%
Denim de coton régénérateur chez Simons | Regenerative cotton denim at Simons
Twik exclusive

Medium blue wide-leg overalls

$140.00
$59.95
Save 55%

This collection of five garments uses 78% fewer cubic metres of water and emits 35% less CO2 than conventional denim2 when compared to data for the entire process including transportation, cotton production, and shipping to our warehouse.3

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PRODUCT LIFE CYCLE

Brazil - The regenerative cotton is grown

Kayseri, Turkey - The denim is spun and woven

Izmir, Turkey - The garments are made and finished

Quebec, Canada - The items are shipped and distributed

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OUR REGENERATIVE COTTON PRODUCTS ALSO GUARANTEE:

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MATERIALS FROM A REGENAGRI-CERTIFIED4 FARM

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HIGH QUALITY CONSTRUCTION

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OPTIMAL TRACING OF RAW MATERIALS

Farmer

SCHEFFER FARMS

The Scheffer family has been farming in Brazil for over 30 years and is committed to using innovative, responsible practices. Regenerative agriculture was an obvious choice to ensure the longevity of their business and to protect the planet for future generations.

Seven years ago, we discovered regenerative agriculture as a way to better balance our business while farming sustainably, allowing us to protect the land and the environment. Today, we have ingrained regenerative agriculture into the Scheffer DNA.5

Barres séparatrices

THEIR PRACTICES

Innovative precision agriculture

Straw cover for the soil

No-till farming and crop rotation

No irrigation system; crops use only rainwater

Organic pesticides and minimal use of chemical products

Barres sépératrice

THEIR EFFECTS

Reducing greenhouse gas emissions

Reintroducing soil nutrients

Improving ecosystem resilience

Enhancing biodiversity and macro biodiversity

Sequestering carbon in the soil

Increasing water retention and soil infiltration

Discover Our Low-Environmental-Impact Denim


1 There is no one model for regenerative agriculture. Farming methods vary depending on the environmental conditions on the farm.

2 The measurement of the amount of water used includes water required for direct and indirect processes (such as energy production). The greenhouse gases used for this measurement include carbon dioxide, nitrous oxide, and methane, which are responsible for global warming.

3 The environmental study was carried out in accordance with ISO 14040 methodology and the European Commission's PEFCRs. As mentioned above, the life cycle assessment evaluates water use (in cubic metres) and greenhouse gas emissions (in kilograms of CO2 equivalent or CO2eq) generated at each stage of production. We were able to collect 80% of the primary data directly from our partners. This data was coupled with secondary data from external scientific sources.

4 regenagri certification applies only to the Scheffer farms that produce the regenerative cotton we use.

5 Scheffer Sustainability Report, 2021.