REGENERATIVE COTTON DENIM
Heal rather than destroy; regenerate rather than reduce.
WHAT IS REGENERATIVE AGRICULTURE?
CO2 SEQUESTRATION
BETTER WATER RETENTION
SOCIAL RESPONSIBILITY
Regenerative agriculture is a holistic approach to farming that takes into account the complexity, richness, and importance of the land. The practices echo the environment's natural cycles in order to improve biodiversity and soil fertility.
The soil is then able to sequester carbon and significantly reduce CO2 emissions. It also greatly improves water retention, so farmers can rely solely on rainwater to water their crops.1
This type of farming also has major benefits for agricultural workers and local communities.
THE COLLECTION
By using regenerative cotton to make denim products, we're able to offer trendy, eco-friendly pieces that you'll love to wear again and again over the years. In their own way, these pieces are shaping the fashion of today and tomorrow by encouraging preservation efforts and giving back to the planet.
This collection of five garments uses 78% fewer cubic metres of water and emits 35% less CO2 than conventional denim2 when compared to data for the entire process including transportation, cotton production, and shipping to our warehouse.3
PRODUCT LIFE CYCLE
Brazil - The regenerative cotton is grown
Kayseri, Turkey - The denim is spun and woven
Izmir, Turkey - The garments are made and finished
Quebec, Canada - The items are shipped and distributed
OUR REGENERATIVE COTTON PRODUCTS ALSO GUARANTEE:
MATERIALS FROM A REGENAGRI-CERTIFIED4 FARM
HIGH QUALITY CONSTRUCTION
OPTIMAL TRACING OF RAW MATERIALS
SCHEFFER FARMS
The Scheffer family has been farming in Brazil for over 30 years and is committed to using innovative, responsible practices. Regenerative agriculture was an obvious choice to ensure the longevity of their business and to protect the planet for future generations.
“Seven years ago, we discovered regenerative agriculture as a way to better balance our business while farming sustainably, allowing us to protect the land and the environment. Today, we have ingrained regenerative agriculture into the Scheffer DNA.”5
THEIR PRACTICES
Innovative precision agriculture
Straw cover for the soil
No-till farming and crop rotation
No irrigation system; crops use only rainwater
Organic pesticides and minimal use of chemical products
THEIR EFFECTS
Reducing greenhouse gas emissions
Reintroducing soil nutrients
Improving ecosystem resilience
Enhancing biodiversity and macro biodiversity
Sequestering carbon in the soil
Increasing water retention and soil infiltration
1 There is no one model for regenerative agriculture. Farming methods vary depending on the environmental conditions on the farm.
2 The measurement of the amount of water used includes water required for direct and indirect processes (such as energy production). The greenhouse gases used for this measurement include carbon dioxide, nitrous oxide, and methane, which are responsible for global warming.
3 The environmental study was carried out in accordance with ISO 14040 methodology and the European Commission's PEFCRs. As mentioned above, the life cycle assessment evaluates water use (in cubic metres) and greenhouse gas emissions (in kilograms of CO2 equivalent or CO2eq) generated at each stage of production. We were able to collect 80% of the primary data directly from our partners. This data was coupled with secondary data from external scientific sources.
4 regenagri certification applies only to the Scheffer farms that produce the regenerative cotton we use.
5 Scheffer Sustainability Report, 2021.
