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Simons x United Way: Making the Holidays Bright

8 Nov 2019

With the holiday season just around the corner, Simons is proud to be partnering with United Way. Together, we will be donating 500 baskets of groceries to Canadian families in need.

December. People take refuge in the comfort of their homes. They make warm, comforting dinners, decorate the house with twinkling lights, and put presents under the tree. For many Canadians, it’s a warm and festive month spent with loved ones. For others, it’s a difficult, cold, and lonely time of year. This is where United Way comes in. 

In Canada, 3.4 million people don’t make enough to meet their primary needs. And the holidays make these needs all the more apparent. Every day, United Way as well as the 5,863 organizations and community projects with which it associates work to improve the living conditions of vulnerable individuals.   

How? They are fighting poverty by helping kids be all they can be, building strong and healthy communities, and meeting people’s essential needs. “The strength of a community is in the well-being of the people who live there. Everyone—no matter who they are or where they live—needs the chance to reach their full potential,” the organization says.

United Way supports various resources, like placement programs and shelters, that help people in difficult situations find safe and affordable housing. They partner with organizations that offer psychological support, they encourage social engagement, and they ensure that everyone has access to healthy food, particularly with the help of community gardens and food banks.

“Setting foot in a food bank for the first time isn't always easy,” explains Nancy Gamache, who works at Moisson Kamouraska, a soup kitchen and community café. Yet, 863,000 Canadians rely on food banks every month, including families, workers, the elderly, children, and those who are alone.
 

Bruno Marchand, CEO of Centraide Québec, Chaudière-Appalaches et Bas-Saint-Laurent, reminds us that sometimes, all it takes is an unexpected event or a bit bad luck to unbalance a budget. And, as for the month of December, it comes with additional challenges. First of all, there's the cold. Then there's also the price of groceries, and the desire to see loved ones and celebrate.

At this time of the year, the requests for food support increase considerably. United Way works hard to meet these needs. “The community organizations that we support redouble their efforts in order to provide holiday baskets and activities for everyone, in order to make the season bright and a time of giving and unity,” says Mr. Marchand. 
 

United Way's partners organize special activities to bring people that are alone together. For example, they organize toy collections and holiday parties for kids. They give warm clothes to those who can’t afford them, as well as provide food baskets, low-cost groceries, and home meal services.

Thanks to these resources, everyone can forget the difficulties of everyday life and take full advantage of this time of year to come together, love, and celebrate. After all, isn’t that where the magic of the holidays lies—in the joy-filled moments we spend with those who are near and dear to us?

United Way is able to support so many projects due to the compassion of thousands of donors. Each year, the organization counts on their generosity in order to finance its different areas of action. In order to get involved, Simons has proposed a very special project.

Thanks to an exclusive and festive decor collection that was carefully designed in our studios in Old Quebec City, Simons will be giving a donation to United Way that's equal to 500 baskets of groceries. These baskets will be distributed through 4 branches of the organization, Centraide Québec et Chaudière-Appalaches, United Way East Ontario, United Way of the Alberta Capital Region, and United Way of the Lower Mainland (British Columbia). 

Called Gifts of Hope, this decor collection is full of magic and joy. It's punctuated by dazzling illustrations that reflect the values we cherish—family, friendship, mutual aid, and unity. Join us in supporting this Canadian organization by picking up one of these exclusive items.

Discover the collection

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